Artur Khachuyan told where and how Big Data are used
Many people today are talking about Big Data, but it is not clear enough what it is and how it works. Artur Khachuyan, CEO of SocialDataHub, answered these questions to participants of the RANEPA Summer Campus. Topic of his lecture was: How to Use Big Data to Improve Marketing Strategy.
Growth of the global amount of information has resulted in the need for computer-aided data structuring that SocialDataHub specializes in. Big Data are tools and approaches to processing of structured and unstructured data to use them for specific tasks. Such tasks may vary: from search for brand audience to prevention of terrorist attacks.
Artur cited some business tasks as an example, which are solved by SocialDataHub through big data analytics:
- Marketing research;
- Search for opinion shapers;
- Reducing costs of information search;
- Increase of CTR (click-through rate).
The organizers of the Summer Campus of the Presidential Academy are the Russian Presidential Academy of National Economy and Public Administration, the Government of the Republic of Tatarstan, the Association of Innovative Regions of Russia, with the support of the Group of Companies ACIG.
General information partner: Forbes. Strategic information partner: TASS. Main information partners: Lenta.Ru. Leading information partner – Polit.ru. Chief regional information partner: Realnoe Vremya (Real Time). Regional information partner: Business Internet portal TatCenter.ru. Information partner in the Republic of Tatarstan – News Agency “Tatar-inform”. Information partners of the Campus: STRBC Tatarstan, Rossiyskaya Gazeta, Radio Svoboda, Expert Tatarstan, magazine Strategy, information and analytical portal Polit.ru, KAZANFIRST and RosBusinessConsulting Tatarstan (RBC Tatarstan).