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How to open an own museum? (MOVIE)

21 July2018
How to open an own museum? (MOVIE)

The theme of RANEPA Summer Campus 2018: Entrepreneurship in Culture and Entertainment That is why, today, the participants visited a master class by representatives of the Grand Maket Rossiya museum, speakers included Director Elena Tsvetkova and senior expert Natalia Kostyanets. The subject of the master class was the question: Is it difficult to open an own Museum?, and speakers answered it on the example of formation of the Grand Maket Rossiya museum.

Let's start with the fact that this museum is private. Its author, the mastermind and investor is a Saint Petersburg businessman Sergey Morozov. The museum was opened 10 years ago, its opening required a great amount of both financial, material and human resources. Today Grand Maket Rossiya is one of the most popular museums in Russia, both among tourists and locals.

The museum is located in Saint Petersburg and represents a layout designed in scale 1:87, with an area of 800 sq.m, which brings together collective images of regions of the Russian Federation. This is the largest layout in Russia and the second largest layout in the world (the first one is in Germany).

After telling about the history of the museum the speakers switched to moments that captured the attention of participants. What problems arose during the opening of the museum? It was not easy to develop a concept, provide decoration and design of the museum, as its scope is really enormous. The concept and design give smooth rise to the museum infrastructure, as a museum must not only be interesting and fascinating, but also simple and convenient both for visitors and employees. A museum should be comfortable both for single tourists and groups. Elena Tsvetkova stressed that visitors always come first for them, and the museum works on the principle The customer is always right.

The theme of the museum's opening evoked great response from participants. Students asked many questions to the speakers: how the staff is selected, how to make people come back to the museum, how to cover as large audience as possible. How do you think, how many new museums will be opened worldwide after the RANEPA Summer Campus?


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The organizers of RANEPA Summer Campus include RANEPA, the Government of Tatarstan, and the Association of Innovative Regions of Russia, with the support of ACIG Group of Companies.

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