Ilya Velder on strategic innovations in marketing
The third day of RANEPA Summer Campus was opened by the Managing Director of the Department of Strategic Development and Corporate Communications of AK BARS Bank Ilya Velder. He delivered a lecture on innovations in marketing.
During the presentation the expert told about automation in various spheres and the changes that will occur in the nearest future and the ones that are taking place right now.
‘Laziness is the mother of invention,’ the lecturer delivered a well-known phrase and explained why marketing strategies should make everyone's life easier. He also spoke about the important business trend Uberisation (a term derived from the company name Uber). This reduction in operating costs brought by the active use of mobile platforms enables the communication between independent market agents.
In conclusion the expert thanked the audience for the questions and congratulated them on their participation in the educational project RANEPA Summer Campus. ‘Love what you do and do what you love,’ Ilya Velder concluded.
The organizers of the Summer Campus of the Presidential Academy are the Russian Presidential Academy of National Economy and Public Administration, the Government of the Republic of Tatarstan, the Association of Innovative Regions of Russia, with the support of the Group of Companies ACIG.
General information partner: Forbes. Strategic information partner: TASS. Main information partners: Lenta.Ru. Leading information partner – Polit.ru. Chief regional information partner: Realnoe Vremya (Real Time). Regional information partner: Business Internet portal TatCenter.ru. Information partner in the Republic of Tatarstan – News Agency “Tatar-inform”. Information partners of the Campus: STRBC Tatarstan, Rossiyskaya Gazeta, Radio Svoboda, Expert Tatarstan, magazine Strategy, information and analytical portal Polit.ru, KAZANFIRST and RosBusinessConsulting Tatarstan (RBC Tatarstan).