Gimmi Baldinini met students of the Presidential Academy
On September 9 students of the Institute of Sectoral Management (ISM) of RANEPA found themselves behind the scenes of the fashion industry. The creative director of Baldinini Gimmi Baldinini arrived at the Academy to share his long-term experience of managing the brand.
Not accidentally the meeting was confined to the International day of Beauty. ISM has started its first admission to the "Fashion and Beauty Industry" program in 2015. This direction has turned into one more educational program of the Service specialization. Discipline heads pay great attention to the practical side of the program and since the beginning of the academic year students of "Fashion and Beauty Industry" actively attend specialized events, exhibitions and communicate with designers.
Gimmi is a hier to the shoe business in the fourth generation, but it was him who promoted the brand and penetrated the world market. Gimmi became the first head of Baldinini who managed to achieve the international recognition. Federico Fellini and the princess Diana cooperated with him.
During the meeting with the students Gimmi Baldinini paid special attention to cooperation with Russia. Gimmi visited our country for the first time in the early eighties, since then, for more than 30 years the business partnership is still underway. The art director of the brand noted that he appreciates our country very much as there is a special understanding of fashion. The maestro noted that, contrary to the developed stereotypes, Russians prefer not only bright high-heeled models, but also casual footwear. Thus, the Baldinini brand has built a full mutual understanding with the Russian audience that once again proved huge interest from the students’ side towards the maestro's personality. Students literally threw questions at Gimmi asking about his preferences and tastes.
Answering the question how he managed to make the brand well-known and recognizable, Gimmi answered that the main thing is to keep its essence, a set of those unique features which will be attributed only to this brand. "To watch tendencies of the market is very important, but it is necessary to learn to do something special, unlike others. Then the brand name will work for itself", – the maestro pointed out.