Participants of the RANEPA Summer Campus to learn all about Disney and Soyuzmultfilm
Within the RANEPA International Summer Campus, participants will get acquainted in detail with the film industry. Representatives of such well-known companies as Disney and Soyuzmultfilm, shall deliver lectures and master-classes for students.
The Walt Disney Company CIS is engaged in the development of business in Russia, CIS countries, Georgia and Mongolia. Since its foundation in 2006 and till now, Marina Zhigalova-Ozkan has been the CEO of the company. She is in charge of the development of all business segments and brands of the company (Disney, Star Wars, MARVEL) in the CIS countries, Georgia and Mongolia. The expert would tell participants of RANEPA Summer Campus about the development and performance of the company.
The Head of the Marketing Department of the Walt Disney Company CIS Igor Makarov shall tell the students about brands Disney, Star Wars, and MARVEL. In the company, he coordinates all marketing of all business units, i.e. marketing of movies, licensing, media distribution and interactive projects. Prior to joining the company, for more than 15 years Igor Makarov held key positions in marketing, business development and general management in international companies PepsiCo, Chevron, etc.
The Vice President for TV and film production of the Walt Disney Company CIS Vladimir Vereshchagin will discuss with participants of the RANEPA International Summer Campus filmmaking, and shall arrange work on the case: Create Your Story. The responsibilities of the expert include local content production, including making films and TV programs for Disney Channel.
The speech by Sergey Pichugin will focus on Monetizing History Beyond of the Screen. Sergey Pichugin is the Head of the Licensing and Retail Department of the Walt Disney Company CIS. He is in charge for the strategic development of Disney and Star Wars franchising in the categories such as clothing, shoes, toys, homeware, etc. in Russia and the CIS countries. The expert was in charge for the development and promotion of the franchises, such as Cars, Pirates of the Caribbean, and of all Disney Channel franchises.
The Creative Director, the Walt Disney Company Russia and CIS Andrey Polosukhin will tell the participants of the RANEPA Summer Campus about development of products for arts and crafts and licensing. He heads the joint creative structure, is in charge for integrating the creative resources of the company and the development of a single modern and effective visual communication. Prior to this, Andrey Polosukhin was engaged in branding and design for 10 years.
The Vice-President of the Walt Disney Company Russia and CIS Elena Brodskaya will tell the participants of the RANEPA Summer Campus about marketing of films and film audience, and about the marketing campaign of The Last Warrior film.
Representatives of Soviet and Russian State Animation Studio Soyuzmultfilm will also share their knowledge with the students. During its existence, more than 1.5 thousand cartoons in different genres and artistic techniques were released. Many films have enriched the Golden Fund of world animation classics, received prestigious international and Russian prizes and awards and have become an integral part of the Russian culture.
The head of the Child Center SoyuzMultClub Alexey Pokrovsky and animation artists of the Center Daria Shishova and Salavat Konurbaev will deliver their speeches before participants of the RANEPA International Summer Campus. In addition, there will be presentations by the Marketing Director of Soyuzmultfilm Film Studio Yulia Tikhomirova, on the subject Animated Characters: the Marketing Driver, and by the Licensing Director Yulia Titova on the subject How to Make a Commercially Successful Cartoon.
The organizers of the RANEPA Summer Campus are the Russian Presidential Academy of National Economy and Public Administration, the Government of the Republic of Tatarstan, the Association of Innovative Regions of Russia, with the support of the ACIG Group of Companies.
General partner: Coca-Cola.
Strategic information partner: TASS. Official information partner: Interfax. Chief information partner: Polit.RU. Online media of the RANEPA Summer Campus: Gazeta.RU. RANEPA Summer Campus newspaper: Parlamentskaya Gazeta. Chief regional information partner: Realnoe Vremya (Real Time). Regional information partner: Expert Tatarstan. RANEPA Summer Campus TV channel: STRBC Tatarstan.
Partners of the RANEPA Summer Campus: News Agency “Tatar-inform”, Strategia magazine,RosBusinessConsulting Tatarstan (RBC Tatarstan), Tatcenter.ru, Kazanskie Vedomosti, ProKazan.ru, KazanFirst.ru.
Web site of the RANEPA Summer Campus: www.campus4youth.com
Media accreditation: Dmitry Sokolov, RANEPA Press Secretary (telephone +7 903 788-38-02).