TRENDWATCHING AS AN EFFECTIVE TOOL FOR SUSTAINABLE ENTREPRENEURSHIP
The article deals with trendwatching as a method of successful managing entrepreneurship projects in a frame of “volatile market processes”, global political and economic changes. It is important for any start-up project or entrepreneur who wants to establish international business as well. Through the research was shown that all the successful examples\ways of doing business who becomes a new trend all over the world do not depends on geographic location or industry segment. That fact, allows using trendwatching as an instruments for to investigate sustainable business success.
Keywords: trendwatching, synergetic method, sustainable entrepreneurship, Eco-efficiency