THE SUN CUBE STAKEHOLDER MANAGEMENT SYSTEM FOR M&A DEALS IN PMI (POST-MERGER MANAGEMENT)
The aim of this paper is to present framework of the stakeholder management system for M&A deals, called the SUN Cube. The SUN Cube framework helps to identify the risk of integration and develop communication and engagement strategies for each stakeholder of a combined company. Suggested framework consists of four perspectives: Run rate is the ability of the stakeholder to take part in corporate constructive development and integration processes; Transparency rate is the possibility to create a future map for each stakeholder after integration. Multiplication rate is the rate of possible value maximization for the stakeholder in the neighbor industry after an M&A deal in the considered industry. Transmission rate. This is a rate that fixes the stakeholder’s ability to pass to the new development stage in corporate business development. Our conclusive hypothesis for further verification is – LESS discrepancy on target and actual results in all four perspectives (run rate, transaction rate, multiplication rate and transition rate) - MORE expecting synergy and integration can be achieved.
M&A, post-merger integration, synergy valuation, stakeholder management system