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Публикация
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THE SUN CUBE STAKEHOLDER MANAGEMENT SYSTEM FOR M&A DEALS IN PMI (POST-MERGER MANAGEMENT)

Автор
Мартиросян Эмиль Георгиевич
 
Тип публикации
Статья
 
Язык публикации
Русский
 
Издательство
. 6th Annual EuroMed Conference of the EuroMed Academy of Business, CONFERENCE READINGS BOOK PROCEEDINGS, : EuroMed Press ISBN: 978-9963-711-16-1
 
Год
2013
 
Количество страниц
1078-1087
 
Количество п.л.
9.00
 

Аннотация
The aim of this paper is to present framework of the stakeholder management system for M&A deals, called the SUN Cube. The SUN Cube framework helps to identify the risk of integration and develop communication and engagement strategies for each stakeholder of a combined company. Suggested framework consists of four perspectives:  Run rate is the ability of the stakeholder to take part in corporate constructive development and integration processes;  Transparency rate is the possibility to create a future map for each stakeholder after integration.  Multiplication rate is the rate of possible value maximization for the stakeholder in the neighbor industry after an M&A deal in the considered industry.  Transmission rate. This is a rate that fixes the stakeholder’s ability to pass to the new development stage in corporate business development. Our conclusive hypothesis for further verification is – LESS discrepancy on target and actual results in all four perspectives (run rate, transaction rate, multiplication rate and transition rate) - MORE expecting synergy and integration can be achieved.

Ключевые слова
M&A, post-merger integration, synergy valuation, stakeholder management system

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