A new Stakeholder Management system for the Post-Merger integration process,
Statistically more than 50% of all mergers do not achieve synergies. Why do most mergers and acquisitions fail to achieve planned objectives? In majority of cases the reason is the failure in post-merger integration. In this paper we have developed further how the SUN Cube framework can be used in capturing synergies during the post-merger integration process. The SUN Cube is a new stakeholder management system that can be used in M&A deals and can be defined from four perspectives. One of the main achievements is the quantitative methodology proposition regarding how the top management and shareholders can assess the readiness and possible effects on synergies in specific figures. The SUN Cube framework helps to focus on the KPI of specific stakeholders.
stakeholders, M&A, post-merger integration, stakeholder management system