“Conceptual framework for the stakeholders Communication Strategies within the Sun Cube in M&A deals”
Our recent research proves that the synergy effects of M&A deals can be captured only if the post-merger integration (PMI) is implemented successfully. Thus, how rewarding results of PMI will be depends strongly on stakeholders risk management. Our present article makes the further step in creation of the complete stakeholder management system coming from SUN CUBE as a strategic instrument: from a definer of the possibility rate of planned synergy to the real implementer of a well elaborated program of communication with stakeholders.
communication strategy, M&A, post-merger integration, stakeholders, synergy