CEO of BMW Group Russia talks about future of automotive industry
On February 25, CEO of BMW Group Russia Stefan Teuchert spoke about the future of individual mobility at RANEPA, delivering his first lecture at a Russian university.
Stefan Teuchert’s presentation completed the 2018–2019 educational course from BMW Group Russia. This course was developed by leading BMW specialists specifically for the Faculty of Economic and Social Sciences (FESS) at the Russian Presidential Academy of National Economy and Public Administration and started in October 2018. Heads of the company’s departments delivered a series of lectures, workshops, and case studies. They also offered three business projects for FESS students to develop with German Fresenius University (with mid-term presentation in Munich and final presentation in Moscow) and Italian Pisa University (with final presentation in Italy).
Stefan Teuchert instantly drew the audience into his idea of how the automotive world would fare in the near future and how human mobility would change. He told the students that in the next decade, the automotive industry will see the most significant changes since it emerged. The speaker also noted that this year marks 20 years since BMW entered the Russian market.
Stefan Teuchert outlined the main global trends that make the automotive industry develop new strategies for running the businesses, such as urbanization, politics and regulation, economy, culture and digitalization. He expressed confidence that ACES cars (autonomous, connected, electrified, shared / services) are the thing of the future.
The speaker also talked about four key BMW services: DriveNow, ChargeNow, ReachNow and ParkNow, which are located in cities around the world. Stefan Teuchert believes these services are necessary, because limiting the business to developing automobiles will eventually lead to the closure of a company that cannot satisfy all the needs of its customers. He also stressed that the company’s business development plans include cooperation with Mercedes-Benz. Together, the two companies aim to lead the global market.
After his presentation, the students asked him questions on various aspects, from the use of artificial intelligence in cars of the future to Mr. Teuchert’s management style as CEO of a major international company. The speaker was happy to share. At the end, Stefan Teuchert presented letters of appreciation to FESS students who participated in the BMW projects.
Vasily Melnikov, Corporate Communications Director at BMW Group Russia, noted that the company's management was pleasantly surprised by the results of the course at RANEPA and the quality of the projects developed by the students. He assured that in the new academic year, BMW Group Russia will continue mutually beneficial cooperation with the academy.
The lecture was preceded by Mr. Teuchert’s meeting with RANEPA Vice-Rector, acting Director of the Institute of Industrial Management (IIM) Ivan Fedotov. The German guest was presented with a letter of gratitude from the Rector for participating in educational activities.