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Corporate Volunteering and Sustainable Development (VIDEO)

22 July2019
Corporate Volunteering and Sustainable Development (VIDEO)

Development Director of Young Group Social Yevgenia Kuznetsova’s presentation was the highlight of July 20 at the International Summer Campus. She told the students about the connection between corporate volunteering and sustainable development goals.

Yvgenia Kuznetsova offered the audience a number of practices and cases in the field of corporate volunteering and cited Russian and foreign examples of volunteering and how corporate volunteering practices relate to sustainable development goals.

Earlier, Yevgenia Kuznetsova explained, there were several types of volunteering: school and student volunteering and the so-called silver volunteering (older people). Now, because of the significant gap between young volunteers and silver volunteers, a new category has emerged – corporate volunteers. According to the speaker, corporate volunteering is more than voluntary involvement in the company’s social programs to increase employee loyalty; it is also about sustainable business development.

Thanks to corporate volunteer projects, we can see how this tool can improve a company's image and boost its financial performance. As Yevgeniya Kuznetsova noted later, due to the geographical diversity of RANEPA Summer Campus participants, they offered much more interesting solutions than conventional ones.

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The International Summer Campus of the Russian Presidential Academy of National Economy and Public Administration (RANEPA) is a unique annual educational project for best students of Russian and foreign universities. The Campus curriculum comprises lectures and interactive sessions with leading Russian and foreign academics, government employees and world-class business executives. RANEPA Rector Vladimir Mau, leading Russian and foreign experts, Russian and foreign business leaders, high-ranking officials and civil servants will traditionally speak at the Summer Campus.

The organizers of RANEPA Summer Campus include RANEPA, the Republic of Tatarstan, and the Association of Innovative Regions of Russia.

General partner: The Сoca-Cola Company; Partner: ACIG Group of Companies.

Official information partner: TASS. Campus news agency: Interfax. Strategic partner: RIA Federalpress. Main information partner: Polit.Ru. Campus magazine: Profile. Campus internet media: Invest Foresight. Leading information partner: RNS. Main regional information partner: Realnoye Vremya online newspaper. Campus TV: Tatarstan State TV and Radio Company. Information partners: Parlamentskaya gazeta, Komsomolskaya Pravda Kazan newspaper, Strategia magazine, TatCenter.ru, Efir 24, InKazan, KazanFirst, and Public Administration journal.

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