From Lyon to Moscow and back
The IBS Department of International Business and Business Administration (FMBDA) received a delegation of students and teachers representing two French business schools, Pole Alternance et Apprentissage du Groupe IGS and CFA of the IGS-Lyon group of institutions.
The Russian and French students were greeted by FMBDA Dean Irina Kolesnikova. A group of second and third-year FMBDA and International Relations Department students – Nikita Anisimov, Vladislav Gorbunov, Katerina Komarova, Maria Baranova and Andrei Shalnev – told the French students about RANEPA Institute of Business Studies (IBS), and organized a traditional Maslenitsa tea party and tasting of French dishes.
The visiting French students attended the popular Black2White morning show on RADIO ENERGY, a company that received official permission to use the world-famous NRJ/Energy trademark, which is owned by the French media group NRJ Group.
The French students had a chance to talk with the presenters, share their impressions and watch the broadcasting process. General Producer of GPM Radio (NRJ Russia, Like FM) Denis Serikov told them about the specifics of adapting the French brand in Russia, as well as what challenges the industry is accepting now in the process of transformation and departure from the traditional business model.
A meeting with representatives of the Franco-Russian Chamber of Commerce and Industry (CCIFR) was held with the support of the RANEPA Department for International Development and the staff of the Russian-French University, where students learned about business development in Russia. Jean-Baptiste Demont, CCIFR Business Development Manager in Russia, and Marketing Manager Grgoire Chesnot told students about the CCIFR activities and structure, including the structural changes in French business in Russia in the context of the sanctions, about changes in the CCIFR role, as well as landmark CCIFR events.
The French students showed genuine interest in the visit and invited the Russian students to Lyon. During a working meeting with head of the Foreign Languages Division Yelena Novikova, an agreement was reached on a return visit of FMBDA teachers to Lyon in April 2019.