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German experience for RANEPA MBA students: grain harvesters and Volkswagen

11 March2019
German experience for RANEPA MBA students: grain harvesters and Volkswagen

The German Academy of Management of Lower Saxony (Deutsche Management Akademie Niedersachsen) has hosted the foreign training module for 121 MBA students from RANEPA Institute of Business Studies (IBS).

The module program included a visit to the Volkswagen AG company, the Leonardo hotel, and the CLAAS KGaA mbH company in Harsewinkel, as well as numerous lectures, seminars, and workshops.

On the first day, the students gathered at the Knights' Hall of the DMAN Academy, where they heard a review of Germany’s economic entities. The speakers discussed issues of communication with the clients, and spoke about the requirements in the international market. After that the students went on walking guided tours around the historical part of Celle, where DMAN is headquartered.

But visits to German businesses were the most impressive part of the training module. Volkswagen AG impressed the participants with its scale. They were given a tour of the production facilities and a presentation on the concern’s history.

Hotel Leonardo, which RANEPA students visited, is the European subsidiary of the Fattal hotel chain. Leonardo hotels have been operating in the hotel market in Germany since 2007 and have more than 150 3-star and 4-star hotels in Europe. The speakers shared the secrets of attracting and serving customers.

CLAAS prepared for the students a tour of the company and an informative presentation. CLAAS is the leader in the European market for grain harvesters and the world’s leading manufacturer of self-propelled field shredders. In the global agricultural machinery market, the company holds a leading position in the production of tractors, agricultural presses and forage equipment; its annual turnover is 3.8 billion euros. The experience of the industry leader is important and interesting for MBA students of the Presidential Academy.

Each day of the module was dense and saturated; the time was planned by the minute. Separately, the students participated in practical activities: they solved cases, developed strategies and shared their experience. The foreign module ended with a ceremonial presentation of DMAN Academy certificates to RANEPA MBA students.

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