How to learn effective marketing and get your Master’s degree in a single year Explained by the RANEPA Institute of Business Studies (IBS)

28 July 2021
How to learn effective marketing and get your Master’s degree in a single year Explained by the RANEPA Institute of Business Studies (IBS)

This year, the RANEPA Institute of Business Studies (IBS) is launching a new Master’s program “Modern Technologies of Effective Marketing.” Read our article to find out what specializations are available as part of the program, what the Master’s degree is and what its main advantages are.


What makes this program unique?

Marketing is a constantly evolving field, with new tools, approaches and models emerging every year. That’s why the Institute of Business Studies has opened a new Master’s program. It has a strong emphasis on cognitive science and behavioral analysis, which will serve as a further basis for becoming familiar with the marketing toolkit.


And who is this program aimed at?

The program is suitable for Bachelors and Specialist graduates working in marketing or wishing to move into this field. The program will also be of interest to those who are planning to start their own business.


What specializations are offered in the program?

The Institute of Business Studies currently offers two specializations to incoming students. Those are Digital Marketing and Service Design.

Digital Marketing is a highly sought-after specialty in marketing at the moment. Students pursuing it will gain knowledge related to the use of digital technology in product promotion.

Service Design is a relatively new direction. Students will learn how to build relationships with stakeholders, develop effective business models as well as create and test prototypes of new products.


Who are the teachers at the program?

All teachers are practicing specialists working in the field of marketing. These are people with a special, non-typical mindset who have achieved significant success in their fields, and now they are ready to share their experience.


What exactly am I going to learn here?

Students will gain a comprehensive understanding of behavioral analysis, learn how to conduct interviews, collect and process data, identify problems and needs of clients and stakeholders and work with Internet marketing tools.


Graduates of the program will receive a Master’s diploma. What is its advantage?

The Master’s diploma implies a Master’s degree format as currently established in European countries. The Institute of Business Studies will be the first school to introduce it to the Russian market.

The Master’s format is more flexible and adaptive. It allows faster response to market demands and opening new specialties while closing outdated ones.

The education period is shorter (one year) and less expensive.


I want to enroll. What entrance tests do I need to pass?

It is possible to apply through the website of the Admission Committee of RANEPA. Also, those who wish to enroll can write to the +79167301280 phone number on WhatsApp. After gathering the necessary documents, passing an interview and completing a test case, you will be able to conclude the contract.



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