IBS Launches a Unique Innovative Educational Module “Gastrodiplomacy”
On May 20, students of the Faculty of International Relations of the Institute of Business Studies (IBS) could attend a presentation of the new educational module, “Gastrodiplomacy” (gastronomic diplomacy), which will be launched in the next academic year.
Gastrodiplomacy is about presenting a country through its gastronomic (culinary) traditions, national foods.
Gastrodiplomacy is a promising and developing sector of public and social diplomacy, intended to develop a favorable image of the country and a “national brand”. In addition to building contacts between countries and peoples, this may contribute to increasing exports of local products, promoting domestic restaurant businesses, tourism services, and organizing various gastronomic events in the international market. Gastronomic “tools” have long played an important role in political and business negotiations.
Sergey Myasoedov, vice-rector RANEPA, IBS director and President of the Russian Association of Business Education, welcomed the participants and stressed the need and importance of opening up innovative educational paths that meet current trends and prospective demands of the labor market.
Dean of the Department of International Relations Irina Timonina described the format of the new educational module. She stressed that working in this field requires a specific set of knowledge and skills: from international relations, theory and history of diplomacy to the history of world culture (including culinary traditions), extensive tasting experience, knowledge of international table etiquette and mastery of management, marketing, PR and intercultural communication tools. No specialists in this sector are being trained in our country yet, and there are very few specialized programs around the world.
Leonid Gelibterman, President of the International Enogastronomic Center, member of the Presidium of the UN World Tourism Organization (UNWTO) expert council on gastronomic tourism, head of the Gastronomy Committee of the Russian Union of Travel Industry, Ambassador of Taste for the Global Gastronomy and scientific leader of the new module, explained in detail what gastrodiplomacy was and how various countries used this relatively new form of international political and business relations.
The guests of the event – Demian Smilevets, Head of the Department for International Cooperation of the Federal Agency for Tourism (Rosturizm); Sandra Stoilkovich, leading specialist of the Alexander Gorchakov Public Diplomacy Fund; Anastasia Polyanskaya, Marketing Director of ISSI Group; Vadim Mamontov, founder and CEO of Russia Discovery Company – spoke about the range of activities in which gastrodiplomacy knowledge and skills would be in demand. All the speakers noted an innovative nature of the educational module and high demand for specialists in gastrodiplomacy and “gastronomic cross-culture” today and in the future.