Impact investing: A new look at business (VIDEO)

22 July2019
Impact investing: A new look at business (VIDEO)

On July 20, Olga Sorokina, board member and PR director of the Russian Impact Investors’ Association, conducted an interactive game with the participants of RANEPA International Summer Campus, Impact investing: A new look at business.

Olga Sorokina succinctly told the students about the impact business. Impact in this context is a measurable social or environmental effect generated by a commercial company. According to Olga Sorokina, an impact investor makes money on profitable projects while at the same time contributing to improving the quality of life in the world; this way companies can boost their reputations in the Russian and global markets. After a short introductory lecture, all the 12 teams sat down at the tables to play an interactive business game moderated by the speaker.

She simulated the conditions in which players were to make business decisions. The teams were completely immersed in the game, feeling emotionally involved and genuinely concerned for their decisions, and interested in seeing the consequences of their actions. The participants were given points for each task. At the end of the game, Olga Sorokina summed up the results and announced the FLEXERS team the winner.


The International Summer Campus of the Russian Presidential Academy of National Economy and Public Administration (RANEPA) is a unique annual educational project for best students of Russian and foreign universities. The Campus curriculum comprises lectures and interactive sessions with leading Russian and foreign academics, government employees and world-class business executives. RANEPA Rector Vladimir Mau, leading Russian and foreign experts, Russian and foreign business leaders, high-ranking officials and civil servants will traditionally speak at the Summer Campus.

The organizers of RANEPA Summer Campus include RANEPA, the Republic of Tatarstan, and the Association of Innovative Regions of Russia.

General partner: The Сoca-Cola Company; Partner: ACIG Group of Companies.

Official information partner: TASS. Campus news agency: Interfax. Strategic partner: RIA Federalpress. Main information partner: Polit.Ru. Campus magazine: Profile. Campus internet media: Invest Foresight. Leading information partner: RNS. Main regional information partner: Realnoye Vremya online newspaper. Campus TV: Tatarstan State TV and Radio Company. Information partners: Parlamentskaya gazeta, Komsomolskaya Pravda Kazan newspaper, Strategia magazine,, Efir 24, InKazan, KazanFirst, and Public Administration journal.



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