Marketing promotion using opinion leaders
The aim of this event was to discuss with students the possibility of influence of opinion leaders on the promotion of goods and services in the today market, current trends in this area and the future of this field. The discussion was attended by Ivan Tulinov, Director for the Development of Digital Products at Publicis Media Russia, and Irina Shcherbakova, Coordinator of Kislorod educational project.
The representatives of the company, which is one of the leaders in the area of marketing and advertising, told RANEPA students about the influencer marketing, its development in Russia and the world, and about trends in this area in 2019. The company teaches various brands how to manage changes in marketing to maintain its leading position in their respective fields, and because the work is based on the intersection of media and IT, it gives opportunity to solve a variety of tasks and develop competence across multiple destinations.
Also, the event gave platform for presentation of the program of internships named Kislorod from Publicis Groupe for the 3-year and 4-year students and master’s degree. It provides the opportunity for students to carry out real case studies and continue learning among professionals and in a convenient format.