Participants of RANEPA Summer Campus learned about the investors’ interests (MOVIE)

25 July 2018
Participants of RANEPA Summer Campus learned about the investors’ interests (MOVIE)

Daria Goncharova, Chief Sustainability Officer, Polymetal, spoke at RANEPA Summer Campus about how to attract investors efficiently.

At first, the guest told about Polymetal, a Russian mining company engaged in silver, gold and copper mining. The Company seeks to mitigate the environmental impact. In order to achieve that, the Company takes the appropriate efforts that are consistent to UN sustainable development goals. Polymetal places high emphasis on labor conditions and employees’ health. According to Daria Goncharova, such approach attracts investors.

Then the expert provided the details of how to deal with investors properly and what actions were to be avoided anytime to RANEPA Summer Campus participants. “Investors want to trust you, they want to be sure. Remember: people do believe in other people,” claimed Daria Goncharova. “So the best way to attract investors – is you yourself, your personality, reputation and behavior.” Every company needs to take care of its reputation, because nobody is willing to invest in a company that has experienced an emergency or other problems recently.

Investors are willing to see both long- and short-term plans – it makes them feel safe and confident. Daria Goncharova draw special attention to risk management: “It is more important that – and how you avoid risks, rather than how you deal with them.”

Mass media play an important part in this connection. The expert urges to “be friends” with journalists: “What they write about you and your company can influence any investor’s decision.” “A good website and correct contents of social media (Facebook, Instagram, YouTube, VKontatke etc.) will be very useful.” “In addition, investors like to look at ratings and Top Companies lists.” “That’s why it is necessary to enter one of the lists – yet, we know how important it is to win the investors’ trust,” summarized Chief Sustainability Officer, Polymetal.

All lectures of the RANEPA International Summer Campus – 2018

All interviews of the RANEPA International Summer Campus – 2018

The organizers of RANEPA Summer Campus include RANEPA, the Government of Tatarstan, and the Association of Innovative Regions of Russia, with the support of ACIG Group of Companies.


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