Roman Skorokhod on startup marketing without a budget
Skorpa Media Creative Agency CEO Roman Skorokhod delivered a lecture to RANEPA Summer Campus participants. He told students what digital tools are useful in effective startup marketing, and also recommended some resources for self-education.
Roman told about brand management, unique selling proposition, minimum viable product (MVP), and digital promotion. At the end of his lecture Roman advised start-up entrepreneurs to create useful information content and put an emphasis on a video format which is popular on the Internet. He also recommended pool of useful public resources which help not only to master web promotion, but also to self-educate. In Roman’s opinion, it is part and parcel of any successful startupper's life.
The organizers of the Summer Campus of the Presidential Academy are the Russian Presidential Academy of National Economy and Public Administration, the Government of the Republic of Tatarstan, the Association of Innovative Regions of Russia, with the support of the Group of Companies ACIG.
General information partner: Forbes. Strategic information partner: TASS. Main information partners: Lenta.Ru. Leading information partner – Polit.ru. Chief regional information partner: Realnoe Vremya (Real Time). Regional information partner: Business Internet portal TatCenter.ru. Information partner in the Republic of Tatarstan – News Agency “Tatar-inform”. Information partners of the Campus: STRBC Tatarstan, Rossiyskaya Gazeta, Radio Svoboda, Expert Tatarstan, magazine Strategy, information and analytical portal Polit.ru, KAZANFIRST and RosBusinessConsulting Tatarstan (RBC Tatarstan).