Student projects presented in Pisa
Twenty-eight students of RANEPA Faculty of Economic and Social Sciences (FESS) have presented their business projects for international companies they had been working on for several months, at the University of Pisa, Italy.
Over the 2018–2019 academic year, FESS has developed 31 projects for major companies including PepsiCo, Bosch, BMW, DeLonghi, Acentus, Coca-Cola, Unilever, BMW Mini, and Pfizer. The level of research was so high that, as CEO of Delonghi Russia Mikhail Pokrovsky said, “we are talking about full-fledged consulting.”
During the presentations of their business projects in Italy, the students showed a high diversity of research and problems they can solve. There were projects that involved elaboration and visualization of all company communication channels with consumers; several marketing projects had to do with market research, consumer behavior, developing marketing strategies and launching new brands. In addition, interim results of three studies commissioned by DeLonghi, Bosch and Acentus were presented in a workshop format.
The FESS students have been working on these business projects together with students of the Faculty of Economics and Management (Dipartimento de Economia e Management) in Pisa. The teachers at the department serving 6,000 students acknowledged that their masters are not so good at processing large amounts of data using Process Mining technologies as third-year students at FESS.
Department Head Silvio Martini thanked his Russian colleagues for involving the Italian side in real research and highly appreciated the FESS concept of Education through Research, in which cooperative project work with foreign universities is an important component.
Projects are one of the areas of cooperation between RANEPA FESS and DEM UNIPI. At the meeting between FESS Dean Alexander Chichin and Vice Rector of the University of Pisa Francesco Marcelloni, both parties reaffirmed their commitment to begin the implementation of a double degree program as soon as possible. Margarita Kozlova, head of FESS academic office, and her Italian counterpart Francesca Pinzauti noted that this program, essentially developed by now, is scheduled to start in September 2020, and will be the first joint English-language undergraduate management program between Russian and Italian universities in Russia.