Yaroslav Orlov on the role of initiative in building a successful career

17 July2017
Yaroslav Orlov on the role of initiative in building a successful career

Yaroslav Orlov, Executive Creative Director of Instinct and MORE advertising agencies, delivered the second lecture for students. He spoke about the role of intelligence and intellectual initiative in the process of building a successful career.
The speaker stressed that the high score in IQ tests that are commonly used around the world, can no longer reflect the real human ability: there is no direct correlation between IQ and success. Yaroslav Orlov also spoke about the advantage of ‘know why’ over ‘know how’. In his view, the understanding of cause-effect relations in the modern world is more important than just understanding the process.


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The organizers of the Summer Campus of the Presidential Academy are the Russian Presidential Academy of National Economy and Public Administration, the Government of the Republic of Tatarstan, the Association of Innovative Regions of Russia, with the support of the Group of Companies ACIG.

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